Posted on Mar 13, 2020

Insignia SEO Fort Worth

Denim & Soul: The Profit Updates in 2020

In 2004, Lady Catherine Reiss-Fuller opened the Blues Jean Bar in San Francisco. The high-end jeans retailer was founded on the concept of customers ordering blue jeans behind a bar as if they were ordering a drink.

Lady’s mother died when Lady was a young girl and left her an inheritance that Lady wanted to turn into a legacy. Her father was a successful businessman in his own right and Lady wanted to take the combined talents of her parents to make Blues Jean Bar a success in their honor.

Blues Jean Bar had expanded to 12 locations throughout the country, but fierce competition and an inability to properly manage the finances of the business was putting a strain on the growth and success. As hard as she tried, Lady found herself and her business in some deep financial problems. Mismanagement of the company had put Blues Jean Bar in serious financial jeopardy. She looked to entrepreneur Marcus Lemonis and CNBC’s The Profit to see if she could regain control of the finances and continue her mother’s legacy.
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